ConvertKit is a terrific tool, even if your list is still small. Trust me, if I can figure it out, literally anyone can. And I can do that without spending an entire weekend trying to figure out how it works. I can use it to create complex automations and branching message sequences to deliver the exact right message to the right people. “ ConvertKit has been incredibly useful to me. Here are thoughts from the Copyblogger Editorial team:
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BEST FREE EMAIL SENDER SOFTWARE
Our Recommendation for Email Marketing Software:ĬonvertKit is specifically designed with creative people in mind, and that’s why we’ve chosen it as our email marketing software here at Copyblogger.Īny member of our editorial team - no matter how technically challenged - can easily perform any task that needs to be done, including sending messages, creating automated sequences, using tags for message segmentation, reviewing analytics, and identifying personalization opportunities with RightMessage (see below). Usability: Is the software easy and intuitive to use, both for standard tasks and advanced functionality?.Analytics: Does the software have strong analytic features so you can understand what to optimize?.Personalization: Is the email software compatible with popular personalization tools like RightMessage?.Segmentation: Can you use tagging to segment your email list so you can deliver more relevant content?.Automation:Does the software allow you to implement sophisticated marketing automation?.Deliverability:Does the software have a good reputation with email providers so your messages get through?.Spend $1, get $44 in return Six things to consider when Plus, email remains 40 times better at converting people than social media. That’s because people spend 5.6 hours per day checking email - up almost a half hour since 2017. Still not convinced? Let’s look at the data:įor every $1 spent on email marketing, you get $44 in return. That makes it crucial for converting prospects into sales, which is why savvy content marketers have no intention of giving it up any time soon. Here’s the thing … email provides you the most direct line of communication with your audience. As we head into 2019, everyone uses email even more, and that’s why it remains the absolute best channel for digital marketing and sales. It’s the one digital marketing and sales channel that’s absolutely indispensable.Įmail was the original “killer app” that everyone used. Email marketing remains the online king for businesses.
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